Review · RICK’S CAFE TOURS
Ricks Cafe Cruise Snorkeling Open Bar DJ OCEAN EDEN BAY/CORAL
The best part of this Negril cruise comes late in the day, when the catamaran glides along the Seven Mile Beach coast toward Rick’s Café and the setting sun. You can snorkel, watch cliff jumpers, sip a Red Stripe or rum punch, and let the crew handle the driving.
I like the included hotel transfers and the open bar, since both save you money and fuss. I also like the mix of water time and shore time at Margaritaville and Rick’s Café. The catch is the snorkeling: expect one fairly short stop, possibly around 30 minutes, rather than a full afternoon devoted to reef exploration.
In This Review
- Key points to know before booking
- A four-hour cruise built around Negril’s best views
- Sailing beside Seven Mile Beach
- The reef stop: good for a taste, not a full snorkel day
- Margaritaville adds a change of pace
- Rick’s Café and the Negril sunset
- Drinks, music, and the adults-only option
- Transfers make the afternoon simpler
- Who will enjoy this cruise most
- Is $150 a fair price?
- My advice before you reserve
- Should you book it?
- FAQ
- How long is the Rick’s Café cruise?
- What time does the tour start?
- Is hotel pickup included?
- Is snorkeling equipment provided?
- What drinks are included?
- Is food included?
- Does the cruise include beach time?
- Can pregnant people join the tour?
- What happens if the weather is poor?
Key points to know before booking

- Sunset cruise with a famous finish: The route ends around Rick’s Café, where you can watch cliff jumpers and enjoy the changing light over Negril.
- One snorkeling stop: Gear is supplied, but the water portion may be brief and life jackets are required.
- Open bar is included: Red Stripe, rum punch, Appleton rum, coconut rum, vodka, sodas, juices, and filtered water are available.
- Margaritaville beach time: You get time ashore instead of spending all four hours on the boat.
- Hotel transfers are offered: Round-trip transportation is included from most Negril hotels and resorts.
- Weather matters: Rough water can change the Rick’s Café portion, and poor weather can lead to a new date or a full refund.
A four-hour cruise built around Negril’s best views

At $150 per person, this is not a bargain boat ride. It is a packaged afternoon that combines transport, sailing, snorkeling, drinks, snacks, beach time, and a stop at one of Jamaica’s best-known sunset spots.
I see the value most clearly if you want a social day with plenty included. You do not need to arrange a taxi to the boat, rent snorkeling equipment, buy drinks onboard, or find your own way to Rick’s Café. If you only want serious reef snorkeling, the price is harder to justify.
The cruise begins at about 2:30 p.m. and lasts roughly four hours. That timing is useful because Negril is famous for its western sunset, and the route is designed to finish as the afternoon turns golden. You get sunshine and water activities first, then the livelier bar and sunset portion later.
The boat can carry up to 120 people, so this is not an intimate sailing trip. On a busy departure, expect a party atmosphere, shared space, and plenty of music from the DJ. That suits couples, groups of friends, and anyone who likes a festive boat ride. It is less appealing if you want quiet sailing or close personal attention from the crew.
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Sailing beside Seven Mile Beach

The coast is the main attraction. From the water, you get a different view of Negril’s long beach, hotels, shoreline bars, and low western horizon. The cruise passes along the Seven Mile Beach area, with music and drinks available as you settle into the afternoon.
I like this format because it keeps the day moving. You are not confined to one beach or one reef. The boat gives you a broad view of Negril, then brings you closer to the water for snorkeling and later to shore for Margaritaville and Rick’s Café.
The open bar includes Red Stripe beer, Appleton rum, rum punch, coconut rum, Apple vodka, Smirnoff vodka, overproof rum, sodas, juices, and filtered water. Light snacks are also served. You should still think of this as a bar with snacks, not a meal replacement. Have a proper lunch before pickup if you tend to get hungry after swimming.
The DJ and unlimited drinks make the mood more like a floating afternoon party than a quiet nature tour. That can be a real strength, especially if you want music and easy conversation. It also means the experience may feel less focused on scenery and marine life than the word snorkeling suggests.
The reef stop: good for a taste, not a full snorkel day
The cruise includes a coral reef stop near Negril. The information for the experience refers to Rhodes Hall reef in one place and Sandy Cove Reef in another, so I would confirm the exact site with Island Cruises & Tours before departure.
Loaner snorkeling equipment is provided, which makes packing simple. You can leave your own mask and fins at the hotel, though bringing personal equipment may help if you care about fit. The stop is listed as about one hour in the schedule, but the practical water time may be closer to 30 minutes. One past participant described it as a single 30-minute snorkel, with life jackets required.
That detail matters. A life jacket keeps the activity safer and helps people who are not strong swimmers, but it limits how freely you can move underwater. If you picture long, relaxed reef exploration with plenty of time to look for fish, this may feel too short.
Conditions also control the quality of this part. Thunderstorms or rough seas can reduce visibility or cancel the best water activities. One poor-weather outing produced disappointing snorkeling and little value for the money. The operator requires good weather, so a weather cancellation can lead to another date or a full refund.
At the same time, calm conditions can make the stop memorable. The crew may point out fish, and one particularly fortunate outing included a pod of wild dolphins and a sea turtle. Those sightings are not guaranteed, but they show what can happen when the sea cooperates.
Margaritaville adds a change of pace

Beach time at Margaritaville gives you a break from the boat. You can stretch your legs, enjoy the sand, and continue the easygoing resort atmosphere before returning to the water.
This stop is useful for anyone in your group who is not eager to snorkel for long. While one person might prefer swimming, another can enjoy the beach. That variety is one of the tour’s better features, especially for mixed groups.
Do not expect an empty beach or a secluded stop. Margaritaville is a well-known entertainment spot, and the attraction here is convenience and atmosphere rather than solitude. You are getting a recognizable beach venue folded into a larger cruise, not a private island experience.
The stop also helps explain the $150 price. You are paying for several settings in one afternoon: catamaran, reef, beach, and cliffside sunset. If you would visit Margaritaville and Rick’s Café on your own anyway, the bundled arrangement may make sense. If you plan to spend the whole day at your resort, the cost will feel high.
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Rick’s Café and the Negril sunset

Rick’s Café is the signature stop. The catamaran takes you past or toward the famous cliffside venue, where you can watch cliff jumpers and enjoy a cold drink such as Red Stripe or rum punch.
The setting is dramatic because Negril faces west over open water. The sunset is the natural finale, and the cruise schedule is arranged to put you in the right part of the coast as the afternoon fades.
Rick’s Café is also lively and popular. I would not book this for peace and privacy. You are going for the view, the cliff-jumping spectacle, the music, and the social energy. If you want to jump yourself, use caution and follow local instructions. The tour information promises a chance to watch cliff jumpers, not a personal cliff-jumping activity.
Sea conditions can change this part of the plan. If the water is too wavy near Rick’s Café, the cruise may continue while the group is transported by bus to Rick’s Café and back. That backup keeps the visit possible, but it changes the feel of the afternoon. You may lose some of the final approach by sea and spend part of the trip on land instead.
Even with that adjustment, the sunset stop gives the cruise a clear sense of purpose. Without it, the excursion would be mainly a short snorkel and a party boat. With it, the day has a memorable finish.
Drinks, music, and the adults-only option

The onboard drinks are a major part of the package. You get beer, several rum options, vodka, mixed rum punch, soft drinks, juice, and water without paying separately for each serving.
I like that filtered water and nonalcoholic drinks are included. You can pace yourself and still have something available between swims. The open bar also makes the price easier to understand for people who would otherwise buy several drinks during a four-hour outing.
Drink responsibly, especially in the sun and on a moving boat. Alcohol, heat, swimming, and a rolling deck are not a good combination when taken too far. The crew can provide the drinks, but you are responsible for knowing your limits.
The experience offers adults-only cruise days, with family days also available. Check which version you are booking. The atmosphere can be very different depending on the departure, and families may prefer a family day while couples or groups seeking a party may prefer the adults-only option.
Transfers make the afternoon simpler

Round-trip transfers are included from most Negril hotels and resorts. This is one of the strongest practical benefits, since you do not need to negotiate a taxi for the boat or arrange a separate ride back after sunset.
Pickup details can vary by property, so read the confirmation carefully. The tour begins at 2:30 p.m., and you should be ready on time. A cruise cannot wait indefinitely for a late pickup, especially when the sunset timing matters.
The experience is near public transportation, but the included transfer is the more convenient choice for most people staying in the Negril resort area. It also gives you a safer, simpler way to return after drinking.
Wear beach clothes and skip the high heels. You will need practical footwear and clothing for a boat, a reef stop, a beach, and a cliffside venue. Pregnant people are not permitted onboard, and the activity is capped at 120 people.
Who will enjoy this cruise most

I would recommend this cruise to you if you want several easy activities packed into one afternoon. It suits:
- Couples who want a sunset outing with drinks and music
- Friend groups looking for a lively boat party
- First-time visitors who want to see Rick’s Café without arranging transport
- Families who choose a family departure
- Casual snorkelers who are happy with a short water stop
- People who value an included transfer and open bar
I would think twice if your main goal is reef exploration. The snorkeling may last only about 30 minutes, life jackets are required, and weather can limit visibility or cancel the stop. A dedicated snorkeling trip would likely be a better fit for someone who wants extended time in the water.
I would also avoid booking it if you want a small boat, quiet conversation, or a secluded beach. With room for up to 120 people, this is designed for shared fun rather than a private sailing experience.
Is $150 a fair price?
The price is fair only if you use the package. Add up a taxi or hotel transfer, boat ride, snorkeling equipment, several drinks, snacks, beach access, and the trip to Rick’s Café, and the total can become substantial.
The value is strongest for someone who plans to drink, wants transport included, and likes the idea of a sunset cruise. It is weaker for a nondrinker who would rather spend a full day snorkeling or relaxing at a resort beach.
The weather policy also matters. You can cancel for a full refund if you do so at least 24 hours before the 2:30 p.m. start time. Cancellations within 24 hours are not refunded, and late changes are not accepted. If poor weather cancels the experience, you are offered another date or a full refund. The same applies if the minimum number of people is not reached.
My advice before you reserve
Ask which reef will be used, since the tour details refer to both Rhodes Hall and Sandy Cove. Also confirm if your date is an adults-only sailing or a family day, and check the pickup instructions for your hotel.
Bring sun protection, a swimsuit, a towel, and a dry change of clothes. Wear sensible footwear, leave high heels behind, and keep your expectations focused on a social cruise with snorkeling rather than a specialist reef excursion.
Should you book it?
Book this Negril catamaran cruise if you want a lively, all-in-one afternoon with an open bar, hotel transfers, beach time, a short snorkel, and sunset views at Rick’s Café. The crew’s friendly, welcoming style can turn the boat into the best part of your day, and lucky conditions may bring dolphins, turtles, or fish close to the reef.
Skip it if snorkeling is your main reason for going, if you dislike large groups, or if $150 feels too steep for a four-hour outing with only a brief water session. The smartest booking choice is to treat this as a sunset party cruise with snorkeling included, not as a serious snorkeling tour.
FAQ
How long is the Rick’s Café cruise?
The cruise lasts approximately four hours.
What time does the tour start?
The listed start time is 2:30 p.m.
Is hotel pickup included?
Yes. Round-trip transfers are included from most Negril hotels and resorts.
Is snorkeling equipment provided?
Yes. Use of snorkeling equipment is included.
What drinks are included?
Included drinks include Red Stripe beer, Appleton rum, rum punch, coconut rum, Apple vodka, Smirnoff vodka, overproof rum, sodas, juices, and filtered water.
Is food included?
Light snacks are included. A full meal is not listed.
Does the cruise include beach time?
Yes. Beach time at Margaritaville is included.
Can pregnant people join the tour?
No. Pregnant people are not allowed onboard.
What happens if the weather is poor?
If the experience is canceled because of poor weather, you can choose another date or receive a full refund. If the water is too wavy near Rick’s Café, the group may be taken there and back by bus instead.
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